By 
By Joshua Kirby
Puma SE said Tuesday that Arne Freundt will take over immediately as chief executive, ahead of schedule, after incumbent CEO Bjorn Gulden was named to lead rival Adidas AG.
Puma said last week that Mr. Freundt, currently chief commercial officer of the German sportswear company, would take over as CEO from the beginning of 2023. However, with Tuesday’s announcement that Mr. Gulden will become Adidas chief from Jan. 1, Mr. Freundt will take over with immediate effect, Puma said.
Write to Joshua Kirby at joshua.kirby@wsj.com; @joshualeokirby
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