Meet Gen Z, lovers of video streaming and candy.
According to a survey from Morning Consul, Gen Z’s favorite brands are mostly U.S. tech giants. YouTube has the highest favorability for Gen Z among all brands at 86%, followed by Google
at 83%, Netflix
at 82%, Amazon
at 80% and M&M’s at 79%.
Many of those brands also have somewhat similar favorability ratings among the general U.S. adult population, according to the report, but what brands stand out most to Gen Z in particular?
Compared to to rest of the American population, Gen Z’s favorite brands revolve around social media and social communication. TikTok, Discord, Snapchat
Instagram and Cash App are the top five brands for the age group in favorability difference compared to the rest of the population.
The brands Gen Z favors compared to other American adults.
Gen Z’s Favorite Brands 2022/Morning Consult
Much of the favorability data is consistent with Piper Sandler’s bi-yearly survey about what teens spend money and time on. Of course, Gen Z is not a perfect analog for teens because Gen Z has a wider age range, but many of the brands, including Shein, Snapchat and TikTok, are present in both datasets.
The data from the Morning Consult survey was gathered between May-August 2022, and took responses from 16,053 Gen Z adults born between 1997 and 2004.
The data comes as billionaire entrepreneur Mark Cuban recently said he believes that Gen Z will go down as the “greatest generation” because of their focus on mental health and proper work-life balance.
Cuban applauded Gen Z’ers for prioritizing their “mental-health equilibrium,” and said “organizations will have to understand that more and more and more as we go forward. Not only for how you treat your employees, but what your customers expect as well.”
He went on to label baby boomers, his generation, as “disappointing.”