Latest News

The Ratings Game: Netflix’s foray into ad-backed content was rushed and the pricing is too high compared with peers, analyst says


Benchmark said Friday it’s too early to assess Netflix Inc.’s foray into advertising-backed content but said it feels the launch was rushed, the pricing is too high compared with peers and that the immediate audience is likely limited.

Netflix stock NFLX sank 9% on Thursday, after Digiday reported the company was not meeting viewership guarantees to advertisers and is allowing ad buyers to withdraw money for ads that have not yet run, or roll them into 2023. The site said that Netflix is, in some instances, delivering just…

Dow Jones Newswires: Maxar shares soar premarket on report of takeover by Advent

Previous article

FA Center: He wasn’t supposed to live past age 2. Now he’s a 40-year-old financial planner: ‘Working in investments was all I ever wanted to do.’

Next article

You may also like


Leave a reply

Your email address will not be published. Required fields are marked *

More in Latest News