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Your Digital Self: ChatGPT is challenging Google’s control over internet search — setting up an epic clash of AI titans


In a recent MarketWatch article, I predicted that Alphabet’s GOOGL Google will be forced to put up its digital dukes and provide a worthy challenger to ChatGPT if it wants to remain the king of search engines. That time has come.

Google’s subsidiary DeepMind is preparing to launch Sparrow, touted as a safer, “harmless” and more reliable alternative to Microsoft-backed MSFT ChatGPT. Though the exact date has yet to be confirmed, DeepMind aims for a private beta trial later this year. 


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